A powerful winter storm swept across the central and eastern United States, bringing heavy snow and dangerous ice that disrupted travel, grounded flights, and forced widespread school closures. Large-scale power outages followed, leaving many households without electricity and placing added pressure on local infrastructure.
For families facing cold homes and dark nights, the impact has been deeply challenging. Communities have relied on warming centers and shared support, while utility crews and emergency responders continue working long hours in difficult conditions to restore power. Our thoughts are with everyone affected as communities navigate these difficult days together.
What WattCycle is Doing: Bright Restart
In response to the ongoing outages, WattCycle has launched Bright Restart plan, a community-focused recovery support plan for residents of Tennessee and Mississippi. Through Bright Restart, households affected by the disaster can enter the code BrightStart at checkout to receive an exclusive recovery price. The Bright Restart program is available until January 16, 2026, with the support code BrightStart.
Why We Act: Mission in Action
At WattCycle, our mission is simple: to make reliable, safe, and practical energy solutions people can count on when it matters most. Bright Restart is an expression of that mission in a time of need. By offering modest, immediately useful support and free setup guidance, we aim to reduce friction for families and help restore a sense of stability in the days after the storm.
WattCycle hope to see communities more resilient and better prepared for storms and outages. We believe resilience is built one neighbor, one household, and one practical action at a time. Bright Restart is a short-term step in that direction and part of a longer commitment to sharing knowledge, tools, and calm so communities can recover and be stronger for the next challenge. We stand with the WattCycle communities of Tennessee and Mississippi, ready to offer practical help and steady support as recovery continues.
When the Lights Go Out
Practically speaking, Bright Restart gives households affected by the disaster an exclusive recovery price when you enter the code BrightStart at checkout, and we provide free remote configuration guidance to help get systems running safely. We also share simple how to resources and checklists so families and community helpers can make the most of the equipment they have, reduce risks, and preserve warmth while crews work on restoration.
A Small Effort, Real Comfort
We know a single price adjustment cannot solve all problems. What we can do is offer a small, honest piece of relief—something that may help a family sleep a little warmer or keep a phone charged for an extra night. Resilience grows from neighbors helping neighbors and from simple, prepared actions; Bright Restart is our way of joining that effort.
Above all, WattCycle will do our best within our capabilities to stand with affected communities. We honor the work of emergency crews and volunteers, and we remain committed to practical help, steady support, and respectful service as recovery continues.
Standing With You
Our deepest thanks go to the rescue workers, utility crews, and volunteers working around the clock to keep people safe and restore services. We send our best wishes for a swift, steady recovery to everyone affected, and WattCycle stands with the communities of Tennessee and Mississippi, ready to offer practical support where we can.
